Clinical Research Consortium

Clinical Research Consortium

Graphic Design 60% Coding 30% Testing 10% I have had the opportunity to do several projects for CRC. My first project was creating flyers and door hangers advertising clinical research studies to potential participants. My next project was to create templates for their newsletter. The challenge with both of these projects was customizing them for the CRC brand, but keeping them adaptable enough for them to re-use them in future marketing efforts. My biggest project with CRC was redesigning their website and integrating it with the software they use. The various requirements of the project resulted in some significant design challenges, but in the end we were able to create an extremely effective website. We refocused the website on their target audience and lowered their bounce rate by 60%! (A bounce rate represents the percentage of visitors who leave your website after viewing only one page.) The website also saved CRC countless hours of manual labor with it’s study sign up forms. Visitors can now sign up for studies on their own rather than calling or emailing CRC directly. We also streamlined the sign-up process for their study notification emails so every visitor has the opportunity to enroll. I set up their website with powerful analytic tools so we can track visitor behavior and continue to tweak designs. (making them more effective) % Lower Bounce...
Park Chiropractic

Park Chiropractic

I started this project with almost no brand assets: I had a business card and some basic information. With the help of Dr. Park, I expanded on these elements to create a great website! (And an awesome brand!) Check it out! I also had the opportunity to create an advertising campaign utilizing google adwords. I created targeted landing pages to effectively utilize our ads. (See below) Chiropractic Benefits | Experienced Chiropractor | Quality Chiropractic Care Neck Pain | Back Pain | Pediatric Chiropractic Care | Headaches Web Design 60% Graphic Design 23% Copywriting 5% Photography...
liTERRA

liTERRA

Graphic Design 40% Web Design 40% Branding 20% liTERRA was a group that provided literature for, education on and access to essential oils. I was asked to assist with the initial phase of branding / naming the business. Although I typically try to avoid abstract names that may be hard for people to pronounce or remember this name seemed like a good fit for this business. It fulfilled 2 main objectives: It worked well as an international name because it didn’t require any translation or localization. * This was important because the group operated in many different countries. It leveraged the popularity and name recognition of a popular brand of essential oils. * Although I was concerned about brand confusion, this was an important factor for the clients. Next I created a logo and some brand assets for the company in the same style as other successful companies in the industry. These assets included a website, business cards and some promotional materials. The website included a searchable index of various essential oils and their effects. Unfortunately the website has been taken offline for several reasons. All that remains is the sideways screenshot on this website....
Soundchecked

Soundchecked

Soundchecked is one of my personal projects. It is the perfect marriage of my love of marketing and music. It is a website that focuses on reviewing and exploring music through the eyes of other musicians. (not english majors) At the moment, this project is in it’s infancy: However it has already required many of my diverse skills. It has required brainstorming, branding, business strategy and design. At this time, only the logo is public as we prepare this project. I have chosen to include it on my portfolio because my personal connection and the future potential.   Planning & Branding 45% Logo Design 35% Daydreaming...
Perozak’s Welding Inc.

Perozak’s Welding Inc.

This website was a unique project because I had a very limited time and info. I had to create this website in one weekend and the only resources I had were some pictures and the necessary contact info. Of course this website isn’t perfect, so I’m currently working on an upgrade that will make this into a fully effective website. I also had the opportunity to do some print work. check out the information sheet below. Speed 70% Flexibility 15% Coding...
Bitnami